Blockchain-based social network Steemit has revealed a rebrand and redesign of its website and mobile app ahead of its second annual SteemFest. Following the first event in Amsterdam las year, this year’s SteemFest will take in Lisbon with two conference days, multiple social events, a hackathon and other events. At SteemFest, the Steemit Team will discuss new open source software that is being released to improve the value and utility of the Steem Blockchain including AppBase, which will make the Steem blockchain a modular blockchain; Jussi, a caching layer that will sit between web interfaces and the Steem blockchain to simplify the process a large volume of API requests and a new mobile wallet amongst other things.
Ned Scott, CEO and Founder of Steemit, said: “We’ve experienced such incredible growth since or launch last year and the Steem Blockchain is now one of the most scalable and efficient blockchains in the industry. We are no longer the ‘new kid on the blockchain’ and the Steemit team has matured into an increasingly large, scalable and continuously hyperproductive organization. The new look and feel of our app and website are better for users and demonstrable signs of Steemit’s development since our inception.”
To signify the progression into the next evolution of Steemit, the website is getting its own logo and colour scheme to set it apart from the logo and colour scheme of the blockchain. The logo will be updated to an image of two overlapping chat bubbles to depict that Steemit is a communications platform, with a teal colour to illustrate the monetary aspect of the platform. The user interface will also experience an overhaul, as will the design of Steemit’s mobile app which will also be consistent with the rebrand and updated website design.
Scott added: “Steemit’s flagship product, steemit.com, is one of the few web interfaces for a blockchain in existence and certainly the one with by far the most users. We have been operating for over a year, distributing millions of dollars’ worth of STEEM to people leveraging Steem’s unique proof-of-brain algorithms to earn rewards for posting content, commenting, and curating content. Beyond Steemit, we have introduced Smart Media Tokens (SMTs) which allow individual organizations and companies to integrate a customizable and intelligent token system into their website, portal, or platform, and we will continue to push the envelope of what’s possible for blockchain technology and digital media.”
Steemit is also introducing a devportal which will make it easier for developers to begin leveraging it to build powerful applications. Many applications can leverage the Steem Blockchain to generate revenue and increase userbases, and the devportal has been architected to further improve the ease and utility of developing on Steem.